A deep dive on sentiment analysis for selected industries and regions.
Flip-flops and Summer Fun Replace Coronavirus Themes
Among global beer and spirits brands that use Ripples as a marketing tool,we see corona-related themes still trending in May, but declining in popularity through June and July when compared to other industries such as hotels and F&B outlets. Instead, these beer and spirits brands are now choosing to showcase seasonal summer themes. Perhaps to focus consumer attention on something more lighthearted than the current global state of affairs?
Hotels Emphasize Safety and Sanitation More Than Other Hospitality Venues
Among the hundreds of hotels represented in the Ripples index, corona-related themes have featured steadily since the global outbreak. We saw messages of hope and positivity in May, followed by signs of back to business in June, and smiles behind safety masks in July. Emphasizing safety and sanitation is likely a top concern as we head into what used to be the start of the travel and tourism season.
Starting with China, Bev-Top Content Trends Reflect the Global Part of Coronavirus
Compared to EMEA or North America, Asia-Pacific countries such as China, Singapore and Hong Kong saw a surge in the popularity of face-mask emojis as early as April when business in these regions started to pick back up. This content trend didn’t catch on in other parts of the world until late June and early July.